Nixon was founded by Andy Laats and Chad DiNenna after DiNenna’s unsuccessful attempt to find a watch that reflected his personal style.
Both Laats and DiNenna worked in the action sports industry and were introduced through mutual people working in those circles. Laats, a former snowboard product manager at Burton with an engineering degree from Cornell University, was in the process of earning his Master of Business Administration (MBA) from Stanford University when he and DiNenna met to discuss the startup of Nixon. DiNenna, originally from Southern California, had studied Communications at California State University, Long Beach and previously worked in publishing at TransWorld Media for five years prior to the launch of Nixon.
Laats and DiNenna raised nearly US$1 million from venture capitalists to start Nixon and, in 1997, the debut catalog was released; seven models were released through 200 retailers. Nixon opened a subsidiary in France in 2000, and by 2005 had 90 models and 60 employees, with sales growing by 55 percent annually.
COMFORTLight 20 mm injected molded polyurethane band with patented locking looper and polycarbonate buckle
WATCH MOVEMENT:Miyota Japanese quartz 3 hand.
WATCH DIAL:The dial includes applied indices, and custom molded hands.
WATCH CASE:40 mm, 100 meter / 10 ATM, custom stainless steel core encased in custom injection molded polycarbonate, fixed polycarbonate bezel, hardened mineral crystal, triple gasket molded polycarbonate crown, screw down stainless steel caseback encased in custom injection molded polycarbonate, and stainless steel spring pin lugs.
WATCH BAND:20 mm custom injection molded polyurethane band with patented locking looper and polycarbonate buckle.
3-hand movement, applied indices and custom-molded hands.
Custom 5-link stainless steel jewelry style bracelet with sliding buckle for secure fit.
Miyota Japanese quartz 3 hand.
The dial includes applied indices, and custom molded hands.
WATCH CASE:31 mm, 100 meter / 10 ATM , custom solid stainless steel case, solid stainless steel fixed bezel, hardened mineral crystal, triple gasket stainless steel crown, stainless steel screw down caseback and spring pin lugs.
16 mm tapered custom 5 link stainless steel jewelry style bracelet (or leather/canvas) and stainless steel locking clasp.
COMFORTTapered 5-link jewelry style bracelet with stainless steel locking clasp
WATCH MOVEMENT:Custom multi-function digital module with calendar, dual time, alarm, countdown timer and light functions.
WATCH DIAL:Custom LCD in either negative or positive display.
WATCH CASE:38.5 mm, 30 meter/3 ATM custom solid stainless steel case, hardened mineral crystal, injection molded polyurethane pushers, solid stainless steel snap fit caseback and spring lug pins.
WATCH BAND:13-18 mm tapered custom 5 link stainless steel jewelry style bracelet and stainless steel locking clasp