Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. With its own stores in Berlin, Aarhus and Copenhagen as well as an on-line store, Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen.
As a sub-cultural founded lifestyle brand, its founders grew up with graffiti and street culture in the 90's where style was key. They mix high fashion, sports and streetwear with youth culture, art and music creating the best possible product balanced between style and function. Best described as Contemporary Streetwear, Wood Wood has looked beyond just fashion and is making its mark with a strong sports component, combined with the brand's ability to move up and down the fashion spectrum.
Wood Wood's collections are built upon new takes on iconic silhouettes with a sports-fashion approach, staying true to the sub-cultural heritage of the brand. Wood Wood mixes high fashion, sports and streetwear with youth culture, art and music. Always aiming to find the perfect balance between style and functionality, the Wood Wood collections have evolved into tailored and sophisticated expressions, while keeping their playful graphic profile that often revolves around juxtapositions and iconography.